Wednesday, March 18, 2020
How to Overcome Makeshift Marketing CoSchedule Buyers Guide
How to Overcome Makeshift Marketing Buyers Guide Marketingà departments are busy places. Everyone has too much to do, and not enough time. Plus, there are always competing deadlines to meet, metrics to monitor, and channels to manage. None of this makes keeping teams organized any easier. In fact, sometimes, it feels downright impossible. Naturally, most marketers rely on a variety of tools to keep things under control. From planning to execution to measurement, thereââ¬â¢s a tool or ten for everything. Theyââ¬â¢re supposed to make life easier. Theyââ¬â¢re supposed to make marketing management feel, well, manageable. Except they donââ¬â¢t. Not as well as youââ¬â¢d like, at least. Everything feels scattered, and your disjointed workflows donââ¬â¢t seem to work at all. So, what gives? In an ironic twist, your tools could actually be killing your marketing teamââ¬â¢s productivity. Fortunately, this problem has a name, and you can fix it. How to Overcome Makeshift Marketing: The Buyers GuideWhat Is Makeshift Marketing (And How Does It Hold You Back)? Marketers often do marketing with non-marketing tools. Like spreadsheets. Too many spreadsheets. For everything. Or, they choose single-solution tools that do one thing â⬠¦ but donââ¬â¢t integrate with other software. This is what we call makeshift marketing, and itââ¬â¢s no way to work. What makes this approach so painful? It makes developing efficient workflows impossible. Switching between multiple tools that donââ¬â¢t sync with each other leads to a lot of tab-switching. It necessitates a lot of inefficient hacks and workarounds. Tedious copy-and-paste processes arenââ¬â¢t fun, and they leave too much room for error. It makes collaboration feel like a trip to the dentist. Clunky tools lead to clunky processes that lead to dreading going into the office. Fortunately, thereââ¬â¢s a better solution out there: . Free Pitch Deck: Are you sold on but need help educating your team? Grab your free slide deck to pitch to your boss. What Is ? is theà industry-leading marketing suiteà that brings all your content, social, asset management, email, and marketing project management tools together on one unified platform. Itââ¬â¢s mission control for your marketing team, making it easy to plan and execute your entire marketing strategy. In short, itââ¬â¢s the all-in-one answer to makeshift marketing. Could makeshift marketing be blocking your marketing teams productivity?Who Is For? Anyone in marketing who needs to get organized. That includes â⬠¦ Professional Marketing Teams Keeping in-house teams focused and collaborating effectively isnââ¬â¢t easy. With , managing everything from small projects to full-fledged multi-channel campaigns isnââ¬â¢t only possible, but it might actually be fun. Learn More: For Professional Marketers: One Calendar to Rule Them All Marketing Agencies Instead of managing multiple clients with multiple tools, get all your clients into . You can finally stop trying to manage tons of different platforms and get everyone on the same page. Learn More: For Agencies: Every Client. Every Project. One Platform. Small Businesses SMBs have enough things to worry about, without worrying about keeping marketing organized. Our marketing calendar keeps things together so business owners and small business marketers can spend their limited resources doing work that matters. Learn More: For Small Business: The #1 Marketing Calendar For Your Growing Business and Keeping Your Sanity Solopreneuers When youââ¬â¢re a solo marketer, youââ¬â¢re responsible for everything that needs to get done. Fortunately, thereââ¬â¢s one tool built to keep your life in order, so you can focus on building your business. Learn More: For Solopreneuers: The #1 Editorial Calendar For the Solopreneuer Who Does Everything Universities When managing marketing campaigns and communications across multiple departments, thereââ¬â¢s a lot that can do wrong. Thatââ¬â¢s why top schools like American University and the University of Georgia depend on to keep everything organized in one place. Learn More: For Higher Education: Mission Control For Higher Education Teams Why Use ? Most marketing teams use a wide array of tools to get work done: Editorial calendarsà to plan pieces and content themes in advance. Google Calendarà to manage meetings and events. Social media management platformsà to wrangle multiple networks. Email platformsà to schedule and deliver newsletters. Spreadsheetsà to build reports. More spreadsheetsà to track project progress. Yet another spreadsheetà to store future marketing ideas. â⬠¦ too â⬠¦ many â⬠¦ spreadsheets. You have nightmares about endless color-coded columns. Analytics platformsà to prove your work is driving results. Communication appsà to keep inner-office chatter out of your inbox. Numerous publishing and execution toolsà for different types of content. Note-taking appsà for storing memos and documentation. Project management toolsà to keep creative teams organized. If that sounds like a lot of software, this list is only scratching the surface. Hereââ¬â¢s a visualization of the martech landscape from back in 2011: Of course, the marketing industry has matured since then. The number of tools we have to choose from has grown accordingly. Hereââ¬â¢s a similar visualization from 2017: That is an overwhelming number of tools and services to choose from. If looking at this makes you feel like popping an aspirin, youââ¬â¢re not alone. But, the market has grown because marketerââ¬â¢s needs have grown. We have more options for more specialized solutions than ever. In theory, this should make life easier, right? The answer is a resounding ââ¬Å"kind of.â⬠Marketers are still left using tools that werenââ¬â¢t made with marketers in mind. To make matters worse, purpose-built marketing solutions often donââ¬â¢t integrate with one another, either. This means: Marketing tool stacks are disconnected. When tools canââ¬â¢t talk to each other, keeping things organized gets difficult. Inefficient tools lead to inefficient work. For marketers, time is money, and time wasted due to tools that donââ¬â¢t scale is unacceptable. Managing projects and campaigns across multiple tools increases odds for errors. Copying and pasting content out of a static calendar into a CMS? Tracking progress between a spreadsheet and two team management apps? The more manual effort required to move data, the more opportunities exist for things to go wrong. Referring back to the marketing tool map above, it all leads to one question: Do you really need (at least) one tool from each of those product categories? With so much work to do and software to manage, marketing teams need one version of truth to guide them. Something that can consolidate the tools they use most day-to-day. A platform thatââ¬â¢s actually built for marketers. One that can replace copy-and-paste processes and end the tyranny of countless spreadsheets. That platform is . Im replacing my copy-and-paste marketing processes with @How Can Help Beat Makeshift Marketing? is built to empower teams to push past makeshift marketing for good. Letââ¬â¢s take a deep dive into some key areas where streamlining marketing workflows with makes more sense than doing things the old-school way. One Place to Start Every Project With a makeshift marketing approach, projects live in several different tools. That makes it tough to know where to look, for what, and when. With as your teamââ¬â¢s go-to marketing hub, you have one place to start planning every project and campaign. Visualize your entire marketing strategy. With Custom Content Types, mapping out every piece of content youââ¬â¢re working on it simple. See every project and campaign on one calendar. becomes your marketing teamââ¬â¢s single version of truthà to see whatââ¬â¢s ahead. Stop switching tabs between multiple apps. Eliminate confusion over which projects live in which app. Bring them all home into one cohesive marketing hub. With @as your teamââ¬â¢s go-to marketing hub, you have one place to start planning everyOne Place to Manage Every Workflow From planning to execution, managing marketing workflowsà isnââ¬â¢t easy. There are plenty of ways things can go wrong. Odds are, youââ¬â¢ve experienced a lot of them yourself. Part of the problem stems from tools that arenââ¬â¢t built to support smart marketing workflows at all. Thatââ¬â¢s why is designed to organize every phase of your marketing processes. Communicate. With Discussion Threads, you can keep all communication attached to every project and piece of content. No more missing messages or email threads. Collaborate. Pass comments, exchange files, and manage version control. Create. With key integrations, you can execute everything in one place. @is designed to organize every phase of your marketing processes.Content: One Unified Editorial Calendar. enables teams to manage every project on one calendar. This gives everyone full visibility into all your marketing efforts. No more missed deadlines or last-minute surprises. Itââ¬â¢s also easy to drag and drop entries from one day to another. Plus, with our WordPress integration, you can schedule blog posts to publish automatically. Write content in Word, Google Docs, or the built-in text editor, and you can even convert your docs directly into WordPress posts, or convert and download them as HTML (to be imported into another CMS). @enables teams to manage every project on one calendar. Heres how:Social Media Marketing: Schedule. Publish. Measure. Bringing your content and social media calendars together yields several benefits: Manage all your content in one place. Create content and schedule social promotion, together. Curate content from anywhere on the web with our Chrome extension. Stop switching between multiple platforms. You need to know whatââ¬â¢s publishing, and when, regardless of the medium or channel. Instead of managing content in one place and scheduling social posts in another, bringing both under one roof makes it easier to get the full picture on your publishing schedule. Save time automating scheduling and reporting. Use ReQueueà to reshare top performing posts. Use Best Time Schedulingà to post at optimal times without manual effort. Use deep social analyticsà to measure performance and produce visually appealing reports. Stay on top of all your social media conversations with Social Conversations Inbox. Reply, message and engage directly from your account. Instead of using multiple tools, manually building posting schedules and reports, you can save tons of time automating everything with a purpose-built platform. Plus, with our mobile app, you can easily manage social scheduling no matter where you are. @helps marketing teams save time creating, scheduling, and measuring social media postsMarketing Project Management: Stop Herding Cats. Get More Done. Creative professionals are hired because theyââ¬â¢re good at what they do. Sometimes, theyââ¬â¢re not the best at getting organized, though. In fact, itââ¬â¢s not unusual to see a writer or designer with a desk that looks like this: What looks like chaos, is actually a sign of a genius at work (or, at least, thatââ¬â¢s what theyââ¬â¢ll say). ðŸËâ° Now, this isnââ¬â¢t to say marketers are inherently disorganized. Far from it. But, even the most coordinated amongst us need tools to keep our work days, weeks, and months straight. Marketing project managers know this. And, if youââ¬â¢ve ever tried managing multiple teams or clients in numerous toolsets (a common headache for agencies and enterprises, in particular), you know the pain is real. Instead, is made to make corralling creatives and marketers easier. Hereââ¬â¢s how we do it: Organize complex campaigns with Marketing Campaigns. Keep every piece of every campaign organized on one visual timeline. Use Task Templatesà to build project checklists. Maintain consistent workflowsà with these reusable checklists. Plus, approve (or reject) work with Task Approvals. Measure productivity with Team Performance Reports. See whoââ¬â¢s crushing it, whoââ¬â¢s falling behind, and adjust workloads accordingly. Plus, with our Zapier integration, you can easily sync popular project management tools including Asana, Trello, Basecamp, and Wrike with your calendar. Email Marketing: Schedule Newsletters With Your Favorite Email Service Provider. Email marketing drives 4,000% ROI. With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform.à You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject linesâ⬠¦every time.à With Email Marketing, you can use ââ¬â¢s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to driveà moreà opens,à moreà clicks, andà moreà conversions. Get full visibility into your ENTIREà marketing strategy.à Say ââ¬Å"buh-byeâ⬠to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, itââ¬â¢s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. And when itââ¬â¢s this easy to manage + optimize your already-powerful email marketing strategyâ⬠¦ â⬠¦imagine how muchà moreà ROI you can drive with everything in one place.à ðŸËâ° currently integrates with MailChimp, Constant Contact, Active Campaign, and Campaign Monitor. How to Overcome Makeshift Marketing Buyers Guide Marketingà departments are busy places. Everyone has too much to do, and not enough time. Plus, there are always competing deadlines to meet, metrics to monitor, and channels to manage. None of this makes keeping teams organized any easier. In fact, sometimes, it feels downright impossible. Naturally, most marketers rely on a variety of tools to keep things under control. From planning to execution to measurement, thereââ¬â¢s a tool or ten for everything. Theyââ¬â¢re supposed to make life easier. Theyââ¬â¢re supposed to make marketing management feel, well, manageable. Except they donââ¬â¢t. Not as well as youââ¬â¢d like, at least. Everything feels scattered, and your disjointed workflows donââ¬â¢t seem to work at all. So, what gives? In an ironic twist, your tools could actually be killing your marketing teamââ¬â¢s productivity. Fortunately, this problem has a name, and you can fix it. How to Overcome Makeshift Marketing: The Buyers GuideWhat Is Makeshift Marketing (And How Does It Hold You Back)? Marketers often do marketing with non-marketing tools. Like spreadsheets. Too many spreadsheets. For everything. Or, they choose single-solution tools that do one thing â⬠¦ but donââ¬â¢t integrate with other software. This is what we call makeshift marketing, and itââ¬â¢s no way to work. What makes this approach so painful? It makes developing efficient workflows impossible. Switching between multiple tools that donââ¬â¢t sync with each other leads to a lot of tab-switching. It necessitates a lot of inefficient hacks and workarounds. Tedious copy-and-paste processes arenââ¬â¢t fun, and they leave too much room for error. It makes collaboration feel like a trip to the dentist. Clunky tools lead to clunky processes that lead to dreading going into the office. Fortunately, thereââ¬â¢s a better solution out there: . Free Pitch Deck: Are you sold on but need help educating your team? Grab your free slide deck to pitch to your boss. What Is ? is theà industry-leading marketing suiteà that brings all your content, social, asset management, email, and marketing project management tools together on one unified platform. Itââ¬â¢s mission control for your marketing team, making it easy to plan and execute your entire marketing strategy. In short, itââ¬â¢s the all-in-one answer to makeshift marketing. Could makeshift marketing be blocking your marketing teams productivity?Who Is For? Anyone in marketing who needs to get organized. That includes â⬠¦ Professional Marketing Teams Keeping in-house teams focused and collaborating effectively isnââ¬â¢t easy. With , managing everything from small projects to full-fledged multi-channel campaigns isnââ¬â¢t only possible, but it might actually be fun. Learn More: For Professional Marketers: One Calendar to Rule Them All Marketing Agencies Instead of managing multiple clients with multiple tools, get all your clients into . You can finally stop trying to manage tons of different platforms and get everyone on the same page. Learn More: For Agencies: Every Client. Every Project. One Platform. Small Businesses SMBs have enough things to worry about, without worrying about keeping marketing organized. Our marketing calendar keeps things together so business owners and small business marketers can spend their limited resources doing work that matters. Learn More: For Small Business: The #1 Marketing Calendar For Your Growing Business and Keeping Your Sanity Solopreneuers When youââ¬â¢re a solo marketer, youââ¬â¢re responsible for everything that needs to get done. Fortunately, thereââ¬â¢s one tool built to keep your life in order, so you can focus on building your business. Learn More: For Solopreneuers: The #1 Editorial Calendar For the Solopreneuer Who Does Everything Universities When managing marketing campaigns and communications across multiple departments, thereââ¬â¢s a lot that can do wrong. Thatââ¬â¢s why top schools like American University and the University of Georgia depend on to keep everything organized in one place. Learn More: For Higher Education: Mission Control For Higher Education Teams Why Use ? Most marketing teams use a wide array of tools to get work done: Editorial calendarsà to plan pieces and content themes in advance. Google Calendarà to manage meetings and events. Social media management platformsà to wrangle multiple networks. Email platformsà to schedule and deliver newsletters. Spreadsheetsà to build reports. More spreadsheetsà to track project progress. Yet another spreadsheetà to store future marketing ideas. â⬠¦ too â⬠¦ many â⬠¦ spreadsheets. You have nightmares about endless color-coded columns. Analytics platformsà to prove your work is driving results. Communication appsà to keep inner-office chatter out of your inbox. Numerous publishing and execution toolsà for different types of content. Note-taking appsà for storing memos and documentation. Project management toolsà to keep creative teams organized. If that sounds like a lot of software, this list is only scratching the surface. Hereââ¬â¢s a visualization of the martech landscape from back in 2011: Of course, the marketing industry has matured since then. The number of tools we have to choose from has grown accordingly. Hereââ¬â¢s a similar visualization from 2017: That is an overwhelming number of tools and services to choose from. If looking at this makes you feel like popping an aspirin, youââ¬â¢re not alone. But, the market has grown because marketerââ¬â¢s needs have grown. We have more options for more specialized solutions than ever. In theory, this should make life easier, right? The answer is a resounding ââ¬Å"kind of.â⬠Marketers are still left using tools that werenââ¬â¢t made with marketers in mind. To make matters worse, purpose-built marketing solutions often donââ¬â¢t integrate with one another, either. This means: Marketing tool stacks are disconnected. When tools canââ¬â¢t talk to each other, keeping things organized gets difficult. Inefficient tools lead to inefficient work. For marketers, time is money, and time wasted due to tools that donââ¬â¢t scale is unacceptable. Managing projects and campaigns across multiple tools increases odds for errors. Copying and pasting content out of a static calendar into a CMS? Tracking progress between a spreadsheet and two team management apps? The more manual effort required to move data, the more opportunities exist for things to go wrong. Referring back to the marketing tool map above, it all leads to one question: Do you really need (at least) one tool from each of those product categories? With so much work to do and software to manage, marketing teams need one version of truth to guide them. Something that can consolidate the tools they use most day-to-day. A platform thatââ¬â¢s actually built for marketers. One that can replace copy-and-paste processes and end the tyranny of countless spreadsheets. That platform is . Im replacing my copy-and-paste marketing processes with @How Can Help Beat Makeshift Marketing? is built to empower teams to push past makeshift marketing for good. Letââ¬â¢s take a deep dive into some key areas where streamlining marketing workflows with makes more sense than doing things the old-school way. One Place to Start Every Project With a makeshift marketing approach, projects live in several different tools. That makes it tough to know where to look, for what, and when. With as your teamââ¬â¢s go-to marketing hub, you have one place to start planning every project and campaign. Visualize your entire marketing strategy. With Custom Content Types, mapping out every piece of content youââ¬â¢re working on it simple. See every project and campaign on one calendar. becomes your marketing teamââ¬â¢s single version of truthà to see whatââ¬â¢s ahead. Stop switching tabs between multiple apps. Eliminate confusion over which projects live in which app. Bring them all home into one cohesive marketing hub. With @as your teamââ¬â¢s go-to marketing hub, you have one place to start planning everyOne Place to Manage Every Workflow From planning to execution, managing marketing workflowsà isnââ¬â¢t easy. There are plenty of ways things can go wrong. Odds are, youââ¬â¢ve experienced a lot of them yourself. Part of the problem stems from tools that arenââ¬â¢t built to support smart marketing workflows at all. Thatââ¬â¢s why is designed to organize every phase of your marketing processes. Communicate. With Discussion Threads, you can keep all communication attached to every project and piece of content. No more missing messages or email threads. Collaborate. Pass comments, exchange files, and manage version control. Create. With key integrations, you can execute everything in one place. @is designed to organize every phase of your marketing processes.Content: One Unified Editorial Calendar. enables teams to manage every project on one calendar. This gives everyone full visibility into all your marketing efforts. No more missed deadlines or last-minute surprises. Itââ¬â¢s also easy to drag and drop entries from one day to another. Plus, with our WordPress integration, you can schedule blog posts to publish automatically. Write content in Word, Google Docs, or the built-in text editor, and you can even convert your docs directly into WordPress posts, or convert and download them as HTML (to be imported into another CMS). @enables teams to manage every project on one calendar. Heres how:Social Media Marketing: Schedule. Publish. Measure. Bringing your content and social media calendars together yields several benefits: Manage all your content in one place. Create content and schedule social promotion, together. Curate content from anywhere on the web with our Chrome extension. Stop switching between multiple platforms. You need to know whatââ¬â¢s publishing, and when, regardless of the medium or channel. Instead of managing content in one place and scheduling social posts in another, bringing both under one roof makes it easier to get the full picture on your publishing schedule. Save time automating scheduling and reporting. Use ReQueueà to reshare top performing posts. Use Best Time Schedulingà to post at optimal times without manual effort. Use deep social analyticsà to measure performance and produce visually appealing reports. Stay on top of all your social media conversations with Social Conversations Inbox. Reply, message and engage directly from your account. Instead of using multiple tools, manually building posting schedules and reports, you can save tons of time automating everything with a purpose-built platform. Plus, with our mobile app, you can easily manage social scheduling no matter where you are. @helps marketing teams save time creating, scheduling, and measuring social media postsMarketing Project Management: Stop Herding Cats. Get More Done. Creative professionals are hired because theyââ¬â¢re good at what they do. Sometimes, theyââ¬â¢re not the best at getting organized, though. In fact, itââ¬â¢s not unusual to see a writer or designer with a desk that looks like this: What looks like chaos, is actually a sign of a genius at work (or, at least, thatââ¬â¢s what theyââ¬â¢ll say). ðŸËâ° Now, this isnââ¬â¢t to say marketers are inherently disorganized. Far from it. But, even the most coordinated amongst us need tools to keep our work days, weeks, and months straight. Marketing project managers know this. And, if youââ¬â¢ve ever tried managing multiple teams or clients in numerous toolsets (a common headache for agencies and enterprises, in particular), you know the pain is real. Instead, is made to make corralling creatives and marketers easier. Hereââ¬â¢s how we do it: Organize complex campaigns with Marketing Campaigns. Keep every piece of every campaign organized on one visual timeline. Use Task Templatesà to build project checklists. Maintain consistent workflowsà with these reusable checklists. Plus, approve (or reject) work with Task Approvals. Measure productivity with Team Performance Reports. See whoââ¬â¢s crushing it, whoââ¬â¢s falling behind, and adjust workloads accordingly. Plus, with our Zapier integration, you can easily sync popular project management tools including Asana, Trello, Basecamp, and Wrike with your calendar. Email Marketing: Schedule Newsletters With Your Favorite Email Service Provider. Email marketing drives 4,000% ROI. With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform.à You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject linesâ⬠¦every time.à With Email Marketing, you can use ââ¬â¢s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to driveà moreà opens,à moreà clicks, andà moreà conversions. Get full visibility into your ENTIREà marketing strategy.à Say ââ¬Å"buh-byeâ⬠to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, itââ¬â¢s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. And when itââ¬â¢s this easy to manage + optimize your already-powerful email marketing strategyâ⬠¦ â⬠¦imagine how muchà moreà ROI you can drive with everything in one place.à ðŸËâ° currently integrates with MailChimp, Constant Contact, Active Campaign, and Campaign Monitor.
Monday, March 2, 2020
Definition and Examples of Allusion
Definition and Examples of Allusion The definition of allusion is a brief, usually indirect reference to another person, place, or event- real or fictional. Its use is a shortcut way of bringing extra meaning, clarity, or further explanation of an idea by referencing something that the audience already understands. Allusions may be historical, mythological, literary, pop cultural, or even personal. They can show up in literature, movies, television, comic books, video games, and ordinary conversations. Key Takeaways: Allusions An allusion is a reference to something else.A well-chosen allusion can pack a lot of meaning into very few words.The context of the reference needs to be understood by the audience, or not all of your meaning will be conveyed. The Oxford Dictionary of Reference and Allusion explains the techniques use this way: It is often possible to pack more meaning into a well-chosen allusion than into a roughly equivalent descriptive term from the general language either because an allusion can carry some of theà connotationsà of the whole story from which it is drawn, or because an individuals name can be associated with more than one characteristic. (Introduction Oxford Dictionary of Reference and Allusion, 3rd ed., edited by Andrew Delahunty and Sheila Dignen. Oxford University Press, 2010). An allusion is more subtle than a metaphor or simile, as a comparison. As a verb, the word is alludeà and as an adjective, allusive. It is also known as an echo or a reference. Allusion in Literature Poetry often contains allusion, as every word in a poem carries lots of weight, so a simple allusive phrase in a poem can bring forth many additional layers of meaning. Prose and drama can carry allusions too. Rich sources of allusions include the literary works of Shakespeare, Charles Dickens, Lewis Carroll, and George Orwell (among many others). Literary works can refer to other works to make a point (like Shakespearean characters referring to Greek myths or common superstitions of the time), or pop culture can make allusions to famous literature. Call someone a Shylock or a Romeo, and youre referring to Shakespeare. Use the phrase catch-22 to describe a paradoxical situation, and youre actually referring to a novel by Joseph Heller, whether you realize it or not.à If someone refers to an Adonis or an odyssey, those are Greek allusions. If you talk about taking the road less traveled, youre alluding to a Robert Frost poem. Biblical Allusions Biblical allusions are everywhere because theyre so widely understood. Anytime anyone speaks of Noah, a flood, an ark, Moses, a prodigal son returning, money-changers, Adam and Eve, a snake (or serpent), Eden, or David conquering Goliath- those are all biblical allusions.à Warren Buffet was once quoted as saying, I violated the Noah rule: predicting rain doesnt count; building arks does. Allusion in Political Speech Politicians make allusions all the time. Anytime you hear versions of anyone speaking softly or carrying a big stick, or having a big stick policy that person is alluding to Theodore Roosevelts views on foreign policy or his breaking up monopolies. Another phrase often alluded to is one from John F. Kennedys inaugural address, ask not what your country can do for you- ask what you can do for your country. Senator Obamas call to ask not just what our government can do for us, but what we can do for ourselves had an even more direct connection to the inaugural address of the first G.I. Generation president of the United States. (Morley Winograd and Michael D. Hais, Millennial Makeover. Rutgers University Press, 2008) Or Abraham Lincoln- anytime people are counting in scores, theyre likely alluding to the Gettysburg Address, which starts four score and seven years ago. The location of Martin Luther King Jr.s I have a dream speech being by the Lincoln Memorial was no accident but an allusion. Also, widely used allusions to famous quotesà include the U.S. Constitutions We the people or the Declaration of Independences unalienable rights. Allusion in Pop Culture and Memes Pop culture allusions have a shorter shelf life, to be sure, but things that start out on social media do on occasion become part of the mass consciousness. For example, if you hear something referred to as a challenge, it could likely be referring to doing something seen in a video online- either to raise money for charity, as in the ice-bucket challenge that raised money for ALS, or something thats dangerous, like kids attempting to eat laundry detergent pods.à Memes that follow big news stories are also allusions. Following the news of the latter challenge, social media saw lots of memes making fun of the idiocy of anyone whod even think of eating laundry soap, like Back in my day, we had our mouths washed out with soap as punishment. It doesnt mention the pod challenge directly but alludes to it.à Comic books have become reference points in the most popular and the most esoteric fiction and art. Everyone understands a Superman allusion or a Batman joke.à (Gerard Jones,à Men of Tomorrow, Basic Books, 2005)
Saturday, February 15, 2020
How can we account for the dramatic shift in attitudes towards Essay
How can we account for the dramatic shift in attitudes towards immigration in Argentina between 1860 and 1914 - Essay Example Many of the Latin American countries including Argentina displayed a negative repercussion towards the European immigrants.Ã A thorough scrutiny of the case of Argentina on the socioeconomic and socio-cultural perspectives would enable us to point out the main causes of such a radical change in the posture. Though the liberal economic policy of the Argentine government is believed to be orchestrated mainly by the-then Argentine President Sarmiento, according to De Avila (1964:118) the laws had already been established for immigration. This postulate was supported by Vogel (1991: 128-129), who argued that the supremacy of Sarmiento lies in his attitude to promote immigration, which was initiated by his predecessors.Ã Whitaker (1964: 55)marks Sarmiento as a real leader to pave the economic and cultural development in America through a change in the socio-political orientation of the country. The progressive leaders of the Argentina in the 19th century pleaded for the migration as the economy had a huge arable land with the scarcity of labor to utilize efficiently. The progressive leaders realized that purpose of economic growth by the intensive utilization of the natural resources would be practically impossible without the import of laborers from different corners of the globe. Howev er, the plan of immigration was designed to serve quantitative as well as qualitative purpose as the Argentine population had the urge to replace the monotonous Spaniard culture by a homogeneous European culture. Domingo F Sarmiento (2004:9-10) expressed his belief on the European immigration as a catalyst to promote moralization and order and to accelerate the tempo of economic growth in Argentina in his famous book Facundo.Ã Delaney (2002: 436) supported the argument of the Sarmiento on the basis of the fact that attracting European immigrants was synonymous to importing the European sophistication. The
Sunday, February 2, 2020
Exploring Inclusion in a United Kingdom School Dissertation
Exploring Inclusion in a United Kingdom School - Dissertation Example The intention of this study is Inclusion of children with special needs and abilities in schools. Some parents and teachers have different views depending on their situation, as some accept it as a positive educational practice that benefits the included children with special needs as well as mainstream children. On the other hand, others do not agree to combining children with differing abilities and needs. However, breakthroughs in educational research has pushed individuals to acknowledge the practice of inclusion as viable intervention in supporting the development of children with special education needs who are placed in inclusive classrooms. This paper will endeavour to report on explorative research on inclusion in primary schools in the United Kingdom. It reviews related literature on the topic, reporting findings of various studies which mostly include the research methods of observations and interviews. The researcher has gained access to an inclusive classroom as a volunt eer, and in effect, she became a participant observer in the inclusive class. She was not only able to gain information about inclusion in her task as volunteer, but was immersed in the system so she had more in-depth perspective of what it was like to be in an inclusive class. On top of assisting the main teacher, she was vigilant in observing the childrenââ¬â¢s interactions with each other (how mainstream children interact with children with special needs) and how teachers may have differentiated the mainstream children from the children with special education needs in terms of treatment, planned activities and relationships with them. Research Questions The main research questions that guided this study were the following: Main question: How is inclusion implemented in a UK school? Sub-questions: What are the views of teachers and other adults working in inclusive settings regarding the blending of mainstream children and children with special needs in their classes? Are there any differences in treatment and the given educational programmes for mainstream children and children with special needs within the inclusive classroom? 1 Research Design The researcher was a participant observer in an inclusive school setting. She took down notes on her observations of some classes indoors and the children at play during outdoor play periods. Apart from her observations, she conducted semi-structured interviews
Saturday, January 25, 2020
Odyssey :: essays research papers
"Furthermore, we have not even to risk the adventure alone, for the heroes of all time here gone before us." (p.1 A Heroes Adventure). This quote from Joseph Campbell tells you the essence of a hero. Odysseus might be a hero in the book but Telemachus was the one who went through the real journey. Campbell defines a hero one as "who has found or done something beyond the normal range of achievement and experience. A hero is someone who has given his or her life to something bigger than oneself." (p.1 A Heroes Adventure) Now if you consider the fact that Odysseus was put in this series of predicaments but outside forces that would consider him a hero, wouldn't you? But, he did not believe in or accept those gods as power above beyond himself. Now if he does not believe as the gods as a higher power then he is not a hero because Campbell specifically states that "a hero is one who accomplishes something bigger than one's self." If Odysseus does not believe that the gods are a higher power, than he did not accomplish something above and beyond an abnormal adventure by defeating the spite of Poseidon. Campbell defines a hero by the type of adventure as well. "Well there are two types of deed. One is the physical deed, in which the hero performs a courageous act in battle or saves a life. The other kind is the spiritual deed, in which the hero learns to experience the supernormal range of human spiritual life and then comes back with a message." p.1(A Heroes Adventure) So this does say that Odysseus is a hero to some degree, but who is the real hero? Telemachus is the real hero. He went both through the physical journey searching for Odysseus and the spiritual journey. He went on the spiritual journey of becoming a man. Facing the hardships of keeping his mother safe from freeloaders and somewhat of keeping a kingdom in order until the return of his father. With juggled his period of adolescents, he showed that he had the strength not in his muscles because one on one he would get beaten badly, but in his heart to overcome his hardships to the best of his ability. Campbell yet again flat out says that Telemachus is a hero on page 129, "Odysseus' son Telemachus was told by Athena, "Go find your father."That father quest is a major hero adventure for young people.
Thursday, January 16, 2020
Wonder of Modern Scince
apple pie and baseball. Here is more about the culture of USA. American People: The American society is a blend of native Americans as well as a large number of immigrants from various countries like Ireland, Germany, Poland, Italy, Latin America, Asia and Africa. Having gone through a phase of racial discrimination, the United States of America today recognizes four races in the country ââ¬â Native American, African-American, Asian and European American. Religions in America: The majority of United States includes Protestant Christians.The percentage of Catholics is slightly less than the Protestants. In addition to this, USA being a secular state, a number of people have also adopted other religions like Judaism, Hinduism, Islam and Buddhism. American Arts: In the early years American art and literature took most of its ideas and influences from European artists. During the late eighteenth century and the early nineteenth centuries, American paintings primarily included landsca pes and portraits in a realistic style. The industrial revolution was responsible for new influences thereafter.American literature is also known for development of popular literary genres such as hardboiled crime fiction. As far as dance is concerned, USA has its share of dance varieties like the trademark Lindy Hop and its derivative Rock and Roll. There is also the modern square dance and the modern dance. In addition to this, there is a wide influence of several African-American dances. Languages in America: United States of America does not have an official national language as such. However the majority of American population speaks English.Owing to the large number of immigrants from Spain, Spanish is the second-most common language in America. In addition to this, some other languages that exist owing to the immigrants are German, Polish, Italian and Greek. American Clothing: In general terms, American clothing is diverse and predominantly informal. One of the most popular p ieces of clothing that originated in America was the ââ¬ËBlue jeans', which were touted as ââ¬Ëwork clothes' in the 1850s by an immigrant merchant called Levi Strauss.American Cuisine: Like every other cultural element, the American cuisine too has a strong European influence. The commonly used ingredients in American cooking are subject to change as you move from one region to the other. Some of the popular preparations in the American cuisine are the American pie, banana split, brownies, corn dogs, crab cakes, hamburgers, clam chowder, lobster, hotdogs, New-York style cheesecake and the Italian-influenced pizza.American Festivals: In addition to the traditional Christmas, Good Friday and New Year celebrations, Americans also celebrate various other festivals like Hanukkah, Thanksgiving, Easter, Halloween, St. Patrick's Day, Mardi Gras, Rosh Hashanah and Yom Kipper. You can also read more about Native American Culture and American Pop Culture. Read more at Buzzle: http://www. buzzle. com/articles/different-cultures-of-the-world. html
Wednesday, January 8, 2020
Universal Declaration Of Human Rights - 1263 Words
According to the Universal Declaration of Human Rights, a doctrine created to ensure a mutual standard of treatment amongst all humans, every person deserves an equal set of life standards. According to Article 18 of this 30 Article document, ââ¬Å"everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observanceâ⬠(Campbell, MacKinnon, and Stevens 98). This document also states in Article 5, ââ¬Å"no one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishmentâ⬠(Campbell, Mackinnon, and Stevens 97). The idea of the Universal Declaration of Human Rights is commendable and I believe that achieving the goals that it states is necessary for ultimate global progress, but it unfortunately falls flat when put into practice, comparable in assessment to the goals and purpose of the United Nations versus the actual actions of the United Nations. Many of the declarations in the UDHR overlap with one another and prevent certain action from occurring. In the contentious issue of Female Genital Cutting, we can see the above articles clashing with one another. While it is every persons right to be able to freely practice their religion, it is also apparently every persons right to be able to be free of any degrading and harmful treatment thatShow MoreRelatedThe Universal Declaration Of Human Rights1728 Words à |à 7 Pagespeople. Culture can impede progress and leave women, minorities and other sub-sects of a society without the basic human rights that they deserve. Clinging too close to cul ture can be dangerous. The Foundations of a Universal Declaration The Universal Declaration of Human Rights (UDHR) was drafted shortly after the United Nations was established in 1945. The aim of the Declaration was to ensure that an atrocity such as the mass killings of Jews and other minorities in Nazi Germany would never happenRead MoreThe Universal Declaration of Human Rights1131 Words à |à 5 PagesHuman rights are moral principles that set out specific standards of human behavior, and are normally ensured as lawful rights in both national and global law. They are acknowledged to be inalienable, since anybody is characteristically qualified for it essentially on the grounds that they are individuals. Whatever our nationality, sex, shade, religion, dialect, or ethnic source is, we are all just as qualified for our rights without separation or discrimination. All human rights are resolute andRead MoreThe Universal Declaration Of Human Rights Essay1368 Words à |à 6 Pages The Universal Declaration of Human rights was adopted in the UN gene ral assembly by the 10th December 1948. This is the first time that the world recognized that everyone had the right to enjoy freedom of speech, freedom of religion and freedom from fear and want, and many other rights. International human rights come along way; before there was no rights. The idea of having rights that led to the development of international human rights takes time. There are benchmarks developments in internationalRead MoreThe Universal Declaration Of Human Rights Essay1276 Words à |à 6 PagesA human right is an ethical choice and moral belief belonging to all humans regardless of traits, status, location, color, gender, or belief system. Making the connection to a universal law, the United Nations Rights High Commissioner explains these rights are, ââ¬Å"guaranteed by lawâ⬠and protected as ââ¬Å"fundamental freedomsâ⬠(OHCHR, 2016). The Cambridge Dictionary defines privilege as ââ¬Å"an advantage that only one person or group of people hasâ⬠listing examples such as having a high social position or wealthRead MoreThe Universal Declaration Of Human Rights1417 Words à |à 6 PagesImplemented in 1948, the Universal Declaration of Human Rights (UDHR) delineates the basic rights and freedoms entitled to all humans. The freedom of speech and the right to express beliefs freely is a universal human right protected by Article 19 of the UDHR. It declares that ââ¬Å"everyone has the right to freedom of opinion and expressionâ⬠and can ââ¬Å"hold opinions without interferenceâ⬠. The regional agreements of Iran, China and Bahrain are in accordance with the Universal Declaration and are fully dedicatedRead MoreThe Universal Declaration Of Human Rights892 Words à |à 4 PagesHuman rigths is an essential component of a tolerant and individually satisfied society. They are created to defend peopleââ¬â¢s dignity, equality and liberty. However, for thousands of years people lived with no garanteed rights, until 1948 , when United Nations adopted the Universal Declaration of Human Rights. But is the Universal Declaration of Human Rigths really universal to all states and humans living in them? I am going to argue if Human Rights should or should not be unically adapted to differentRead MoreThe Universal Declaration Of Human Rights875 Words à |à 4 PagesI feel that the Universal Declaration of Human Rights (UDHR) does have a western bias. Many people look to US for guidance, but not many other nations copy our way of life. States can sign treaties, but they cannot be reassured that the other nation will keep its word. The US and the UN should maybe not be engaging in promoting western society, but they should be engaging in promoting the protection of human rights. The UN UDHR fought for minimal rights in 1948 by identifying three types of generationsRead MoreThe Universal Declaration Of Human Rights1485 Words à |à 6 Pages1003236982 The Universal Declaration of Human Rights states ââ¬Å"that human rights are held by all persons equally and universally foreverâ⬠ââ¬âhence, they are universal held. This is due to them being the exact same for all human beings anywhere in the world. One cannot acquire human rights because of where they come from, but because they are a member of the human race. Nobody can lose those human rights, nor can they be taken away for whatever the reason may be. Together, we have the right to express ourselvesRead MoreThe Declaration Of Universal Human Rights869 Words à |à 4 PagesGeneral Assembly (UNGA) set forth a declaration of universal human rights. The goal was to set a common standard of rights based on ââ¬Å"recognition of the inherent dignity and equal and inalienable rights of all members of the human family.â⬠It was meant to become the perfect social contract but unfortunately was not upheld even by the signatory nations themselves. Many critics now looking b ack have cited the overreaching ideals as the downfall of the declaration but yet many have responded saying itRead MoreThe Universal Declaration Of Human Rights3323 Words à |à 14 Pagesthe Universal Declaration of Human Rights (1948), the concept of human rights has gradually become one of the most commonly accepted universal norms, referred to in United Nations resolutions, national constitutions and regional and international treaties. Even so, human rights violations occur on an almost daily basis in countries around the world. The term seems to be at the forefront of contemporary political discourses, with its meaning at most times remaining unclear. In theory, human rights
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